Flowe: Using Highways to build a rewards platform in order to acquire and retain customers

500k+

Flowe customers reached within six months of launch

Flowe, a digital bank from Banca Mediolanum, wanted to acquire and retain customers by building its reputation as an environmentally friendly company.

With the help of Epipoli’s Highways platform, we designed and built a rewards journey that integrated with Flowe’s existing banking app, so mobile users could access coupons, gift cards and more.

Flowe’s challenges

Strengthen its sustainability message
Attract new customers and drive retention
Make use of tools that integrate with its existing tech

How Highways helped

Selecting rewards partners

We identified brands in sectors relevant to Flowe’s sustainability-related objectives, such as sports and outdoor activities.

Aligning with Flowe’s look and feel

We made sure Flowe’s new rewards-related functionality was on-brand and the look and feel was aligned with the rest of its app.

Creating a frictionless journey

We seamlessly integrated our platform with Flowe’s native banking mobile app to ensure the best user experience

Providing dedicated customer support

We fielded rewards-related enquiries from Flowe customers, as part of the rollout of this rewards journey.

“Whether it’s our app or our cards made from recycled wood, Flowe wants to help people live sustainably in a digital world. With Epipoli’s help, our rewards scheme is now able to do just that.”

Renato De Rosa, Business Strategy & Finance - Head of Value Offering at Flowe