Bridgestone: Using Incentiway to manage loyalty programmes with ease

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Bridgestone needed a smarter solution for its loyalty programme, which revolves around rewarding tyre dealers.

When tyre dealers meet Bridgestone’s commercial targets, they earn credit to spend with hundreds of retailers. Using Incentiway, Bridgestone was able to access analytics features and make its loyalty programme more customisable.

Bridgestone’s challenges

  1. Manage campaigns in a more seamless way
  2. Drive sales of Bridgestone products
  3. Access more insights about campaign performance

How Incentiway helped

Leveraging cloud computing

With Incentiway, Bridgestone can share updates and communicate with a large number of dealers at once.

Providing everything in one place

We helped Bridgestone simplify its loyalty strategy, by providing a single piece of software to manage its campaigns.

Delivering full personalisation

Incentiway allows Bridgestone dealers to choose prizes, create custom profiles and keep track of progress and points earned.

Offering a wide selection of brands

We made more than 250 gift cards and 6,000 physical prizes available to Bridgestone’s community of tyre dealers.

“Tyre dealers are at the heart of what we do, so we were thrilled to uncover a way to make their lives easier. With Incentiway, we’ve been able to encourage our dealers to sell more and give them the rewards they deserve, using a simple, accessible platform.”
First Last, Job Title at Bridgestone
+120%
Bridgestone’s turnover increase while using Incentiway