Coca-Cola: Using ShopSquare to drive loyalty and boost sales

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Coca-Cola’s turnover increase while using ShopSquare

Coca-Cola wanted to reach more customers in hotels, restaurants and cafes, by boosting loyalty among hospitality operators.

We worked with the company to roll out our ShopSquare solution, a rewards platform which allows trade partners, such as bar staff, to earn and spend points with hundreds of brands.

Coca-Cola’s challenges

Drive loyalty among trade customers
Increase sales of Coca-Cola products
Expand hospitality trade marketing activity

How Shopsquare helped

Building a custom microsite

We created a dedicated portal with Coca-Cola branding, for hospitality operators to see where they could spend their points.

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Offering a seamless solution

ShopSquare vouchers are available in a wide range of amounts, which makes the scheme flexible and easy to deploy.

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Creating further sales opportunities

Coca-Cola could include their own products alongside other brands, which generated further sales opportunities.

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Supporting different payments solutions

If partners want to buy something with a higher value than their points could afford, they can pay the difference by card.

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“We’re always looking for new ways to engage with hospitality operators, by offering exciting incentives and rewards. With Epipoli’s ShopSquare solution it was easy to do just that. The whole process was seamless, customisable and in-line with our brand.”

First Last, Job Title at Coca-Cola